Max, Edwin Komen, James A. They are often held at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present. However, other fitness models are also athletes and compete as professionals in fitness and figure competitions. They are hired for several reasons: The magazine set a trend by photographing "bigger and healthier" California models,  and printing their names by their photos, thus turning many of them into household names and establishing the issue as a hallmark of supermodel status. This led many agencies to form worldwide chains; for example, the Marilyn Agency has branches in Paris and New York. Audible Download Audio Books.
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Many of these influencers are not necessarily traditionally famous, but often model the clothing or items that brands provide to them in exchange for payment or recognition. During this time, the fashion industry was promoting models with waif bodies and androgynous looking women, which left a void. Following Gisele Bundchen 's breakthrough, a wave of Brazilian models including Adriana Lima and Alessandra Ambrosio rose to fame on runways and became popular in commercial modelling throughout the s. Celebritiesincluding actors, singers, sports personalities and reality TV stars, frequently take modelling contracts in addition to their regular work. The often thin shape of many fashion models has been criticized for warping girls' body image and encouraging eating disorders. It was common for models to travel abroad and work throughout Europe.